Kevin Rouff

I'm drawn to problems where design, science, and systems thinking intersect. I believe in interdisciplinary fluidity and diagnostic precision—with the right questions and looking in the right places, better solutions emerge.

I co-founded ThusThat, a materials research, development, design and consulting practice that worked with Fortune 500s, cultural institutions, architects and consumer brands, bridging between scientific inquiry and public activation. The work ended up in museums, sparked global press coverage, won awards, and traveled to exhibitions internationally. It addressed problems people thought were unsolvable in surprising ways, at much quicker speeds, with a tiny fraction of the resources.

I've worked across Europe, the Americas, and the Middle East—translating complexity for broad audiences, building coalitions, finding root causes, and making things that last.